Two well-known names in golf circles, Bobby Jones and designer Jesse Ortiz, are at the crux of the new Bobby Jones Golf Company.

The company name, of course, derives from the legendary amateur player who, in 1930, captured the original Grand Slam and then went on to establish the Masters.

Ortiz is well-known to equipment aficionados as the key designer at Orlimar who began making wooden-headed clubs under his father’s tutelage, and then became a pioneer in his own right with low-profile fairway woods and multimaterial metals.

Working out of his Ortiz Design Studio in Hayward, Calif., Jesse Ortiz joined last year with entrepreneur Walter Rosenthal to establish Bobby Jones Golf. The name is licensed via an agreement with the Jones family and Hartmax, the parent company of Hickey-Freeman, which produces the Bobby Jones apparel line.

Earlier this year, Ortiz — who is highly regarded for his knowledge and use of strategic weighting and advanced materials — unveiled his first full lineup of Bobby Jones Golf clubs, focusing primarily on drivers, fairway metals and hybrids in a Players Series for men, and counterpart series for seniors and women. The clubs have a handsome, classic look, but are infused with the latest in technological materials and development.

Tests of the clubs have been overwhelmingly positive. In both practice and on-course testing by a variety of players assembled by GolfWeb, all the clubs have been highly praised. Bearing a stamp of “The Players Series by Jesse Ortiz,” they are priced in the mid to upper-mid level tier, with the drivers carrying a suggested retail price of $250 to $300, and the fairway metals and hybrids at $180 to $200.